![unified-Header-logo](https://johnhaswell.com/wp-content/uploads/2023/07/unified-Header-logo.png)
Creating an Identity
When Bob Padula, founder of Eye Care Alliance, came to me looking for a new identity for their upcoming image management solution, I jumped at the opportunity.
I worked with them on a logo that would be eye catching and easy to identify. I then got to work on a web identity and various print collateral. The end result was an identity that
![unified-imaging-2](https://johnhaswell.com/wp-content/uploads/2023/07/unified-imaging-2.jpg)
Logo Design
Here are just a few of the various concepts that came out Unified Imaging’s logo process. The radio tower was an element that popped up frequently and ended up being a part of the final design. For me this is one of my favorite parts of creating logos. They can go in such drastically different directions, and I always enjoy the clients satisfaction when we reach the end result.
![12](https://johnhaswell.com/wp-content/uploads/2023/07/12.jpg)
![11](https://johnhaswell.com/wp-content/uploads/2023/07/11.jpg)
![10](https://johnhaswell.com/wp-content/uploads/2023/07/10.jpg)
![9](https://johnhaswell.com/wp-content/uploads/2023/07/9.jpg)
![8](https://johnhaswell.com/wp-content/uploads/2023/07/8.jpg)
![7](https://johnhaswell.com/wp-content/uploads/2023/07/7.jpg)
![6](https://johnhaswell.com/wp-content/uploads/2023/07/6.jpg)
![5](https://johnhaswell.com/wp-content/uploads/2023/07/5.jpg)
![4-v2](https://johnhaswell.com/wp-content/uploads/2023/07/4-v2.jpg)
![3](https://johnhaswell.com/wp-content/uploads/2023/07/3.jpg)
![1](https://johnhaswell.com/wp-content/uploads/2023/07/1.jpg)
![2-v2](https://johnhaswell.com/wp-content/uploads/2023/07/2-v2.jpg)
Collateral
Here are just a few of the various concepts that came out Unified Imaging’s logo process. The radio tower was an element that popped up frequently and ended up being a part of the final design. For me this is one of my favorite parts of creating logos. They can go in such drastically different directions, and I always enjoy the clients satisfaction when we reach the end result.
![flyer-2](https://johnhaswell.com/wp-content/uploads/2023/07/flyer-2.jpg)
![flyer-1](https://johnhaswell.com/wp-content/uploads/2023/07/flyer-1.jpg)
![brochure-1](https://johnhaswell.com/wp-content/uploads/2023/07/brochure-1-scaled.jpg)